Let’s liberate memories from cluttered camera rolls!

We’re rethinking the entire personal photo/video experience from the ground up. Current photo systems (Google/Apple) encourage piling up photos and videos — most of us spend more time taking photos than looking at them.

Our solution is a unique combination of AI + HI (artificial + human intelligence) that allows everyone to curate their personal media in a scalable and manageable way, and use the curated media to create the “Netflix for your memories”. We’re letting every human be the director in their life’s documentary.

We’re well-funded, backed by top-tier VCs, and are building an ambitious founding team. Join us to change the way humanity interacts with their memories.

Who are we?

The founders are execs with a deep background in the photos, cloud storage and families space. They’re passionate and battle-tested professionals who are not afraid to get their hands dirty — and you’ll get to work them directly, observing and participating in the crucial stages of building a company.

🤓 Iz (CEO) brings deep knowledge in storage space from his time as a product and engineering leader in Google and Dropbox. He’s married to Rotem, father to Lily (age 6) and Romi (age 2), who were the inspiration for GoodOnes.


🤘 Aparna (COO & CMO) is a former VP/GM at Disney and Meredith (IAC), and CEO & Founder at Kidstir, which was acquired last year. She’s also an avid ocean swimmer, married to creative rockstar Hill and is mom of identical twins Zack & Xander.


Why work with us?